As the lead designer at Keepsake Frames, projects range from art direction, brand identity, UI/UX design, email design, digital campaign design, packaging design, video editing, managing partnerships, and designing our frames.
Design and concept homepage heros, emails, direct mail and other site assets.
Read the full interview here:
https://www.shillingtoneducation.com/blog/meet-christina-capetola-shillington-scholarship-winner-designer-wayfair/
Brief: Create a campaign for an organization with an image problem.
Solution: Since tourism has plummeted in Puerto Rico due to Hurricane Maria, the purpose of this campaign is to increase tourism in Puerto Rico by bringing the culture to New York City. The target demographic is families.
Brief: Design a high-end vodka bottle for a spiritual demographic.
Solution: The concept behind the design is that there are endless possibilities. The eye represents the idea that you can see the world when drinking Euphoria. The name was chosen to depict the state of delight you have when drinking it.
Brief: Create an online streaming service that differentiates itself from Netflix.
Solution: A social way of online streaming where you can see what your friends are watching and what shows they recommend.
Brief: Create an unconventional travel magazine.
Solution: The concept behind this magazine is that every trip is a journey of growth.
Brief: Create a handmade album.
Solution: I chose to use make-up and pills to depict the idea of disguising yourself behind drugs, which is the main message in Sia's album.
I was tasked with designing a colorful, floral pattern for Bloomatini, a company that creates paper flowers.
Task: Creating mortgage billboards geared toward millennials.
